It’s that time of year that marketers always fear – whey that rhymed!
Halloween, Bonfire Night, Black Friday, Christmas and the World Cup (granted not a holiday for most, but seen as one for some).
With so many holidays, marketers are constantly fighting for attention to be the ones to stand out.
But here’s a thought…
Why don’t you not jump on the back of holiday marketing?
Don’t get me wrong, there have been plenty of eye-catching and imaginative campaigns around this but are they really necessary?
Let’s take a look at a brand that did it right (we’re only choosing one as we’re personally against holiday marketing so we don’t want to show it off too much)
Specsavers Euros 2021 Campaign
You should know how much we like out-of-home, so the fact we liked this campaign will come as no surprise. Yes we know it’s not ‘holiday marketing’ but it is an example of a brand that has used a big event as part of their marketing.
Anyway, we love it. It’s noticeable but subtle at the same time. It also united people with a positive message we all needed during a difficult couple of years.
Time to be controversial
For us, jumping on the back of holiday marketing is lazy. It’s unimaginative and causes a lot of stress on teams. Let them be creative in their own way. Keep your marketing strong and consistent throughout the year and stop relying on ‘touch points’ to put all your effort into.
Give it a try, you might be surprised.