There I said it.
I know it might be controversial when we live and work in a digital first world, but sometimes you just can’t beat it.
Why OOH?
After the past couple of years, people are spending more time outside and less time on their phones
Its physical presence means it can’t be blocked
It can be a lot more explicit and in your face
Gen Z are so digital savvy that they can easily switch off from digital ads
OOH gets people talking. How many times have you seen someone put an image of a digital ad on their own social media?
People also don’t believe it can be reactive. Well Orb, a performance driven branding agency, has proved you wrong. After seeing Noel Mack, Gymshark’s head of brand, post out on LinkedIn about needing a creative/marketing agency in the midlands area, Orb sprung into action. Noel wanted to be in the loop so they made sure he was. Genius.
Can it be tracked? YES.
Some digital billboards are able to track eyeballs
Make your CTA a QR code. Connect the QR code that can only be accessed via said code. Simple.
Digital billboards also allow you to be unbelievably creative. Just check out Fortnite x Balenciaga’s 3D billboard below. Mind-blowing.
Key things to remember
It isn’t stand alone and needs to compliment a digital strategy
It’s not standard ‘traditional’ media anymore, so don’t write it off straight away
Digital OOH means you can showcase video content too
Sometimes it’s more about brand awareness than ROI
So do yourself a favour and incorporate some OOH into your marketing strategy. I promise you won’t regret it.